Annual Reports, The famous brands offered by the company to the world have been Mac computers, iPod, iPad, The strategy of apple inc marketing essay now the hot selling iPhone.
Other retailers such as Amazon and Best Buy have online services where the customer purchases the device online. On the other hand, in case of personal computer there exists both consumer as well as business market, in which case the power of buyers could be termed as moderate to high.
Price is explained as the amount consumers are charged for a product, indicating the value customers perceive the product to have. This involves discussion on any and every idea that comes in your mind and put in the table for discussion.
Due to low switching cost, the product substitution is very high and may affect the future performance of Apple. Additionally, the iPhone can be distributed from a carrying and forwarding agent. Apple Annual Reports, Fig 8. The marketing department of the firm is involved in tailoring superior marketing communication and designing appropriate marketing mix that help the company to enjoy superior market positioning in the market.
The product would be found in more in 60million pages on internet, with the broadest screen display in all the mobile phones so there is touchscreen keypad as opposed to dialoging keypad in just 2 months after launch.
The company purchases the keywords like iPhones, mp3phones etc. Furthermore, Apple ensures that the iPhone is at its best.
The firm is following close technology system which has impacted the firm. Apple has a unique organisational culture that enables the firm to foster creativity innovation and new ideas throughout the organisation. The differentiation strategy has been enabling the firm to dominate the market as customers in the market are more interested in different features rather than just low price.
Take note of the iPhone as an example. The economic growth in different parts of the world has been slowed down by the global economic crises and recently by the European sovereign debt crises that has been adversely affecting the disposable income and the buying power of consumers.
Old age customers are free and can be the target market, so they can be connected with their grandchildren. So a good product has adopted a bad strategy. Their aim is to cater to the needs and wants of all of their consumers on an international basis. The close technology and the inability to install third party application and software may result in the switching to other brands.
To get a clearer picture of what is market segmentation, one can always look into the definition provided by business dictionary. Apple is busy these days safeguarding its patented product and due to this reason the firm has been fighting a legal war against Samsung, Google, and Microsoft for violating the intellectual property rights of the firm.
Apple enjoys premium brand image and recognition in the market. Penetration pricing is when a business starts off by offering the product or service for a low cost and when market penetration is achieved, the costs are raised.
As the growth rate in these industries, particularly the consumer electronics industry is very high, different organisations are entering the field through strategic partnership or satisfying the needs and wants of the niche market. Likewise, a business can be their own wholesaler and retailer and just use an outside manufacturer to make their products for them.
Robust and easy-to-use products not only make customers happy, but also makes them want to buy more products from Apple in the future.
These products are differentiated with features that multiple niche market segments would appreciate and pay for but are also cost-competitive helping most people become the users of the products. Due to this reason a detail environmental analysis is vital in order to understand different internal and external factors confronted to the organisation and how Apple could use its strategic management process to get positive advantages of the changes that has been taking place in the environment and could better accomplish its long-term goals and objectives David, The legal factors confronting market players are particularly significant particularly with respect to intellectual property rights.
Companies need to segment their market for different reasons. Apple Annual reports, i Conducting cross industry focus groups for suppliers.
Although it is not possible to satisfy individual needs and even to understand all of them, a clearly defined market segmentation strategy will help create a market to cater to groups of individuals that will make economic sense to mass produce and distribute.
However, with this method, there is a lower profit margin for the manufacturer. The company site is quite impressive with promotion codes issues to consumers from time to time. Consumer Satisfaction survey Tews, Related.
The Company has a good packaging strategy which makes the product look attractive and stylish on the shelf. The company started with 4 TV commercials during the launch to flaunt the innovative gadget original iPhone which can fulfill all needs of entertainment and information sharing device.
So the customers are forced to enter into a contract for months.A study on the marketing strategies of Apple Inc (Dissertation)Document 1.
''A study on marketing strategy of Apple'' December I ''Critical Analysis of using marketing strategies of branding Apple Inc'' Maha H 2. ''A study on marketing strategy of Apple'' December II Declaration I hereby declare that this dissertation is my own original.
Marketing strategy is the process that allows an organization to analyze and concentrate on the limited resources to increase the sales and achieve leading competition.
It acts as an fundamental or primary key for the organizational goals. Marketing strategy of lietuvosstumbrai.com: Product is the main or an. The researcher considers various literatures to be reviewed in chapter 3 and discusses previous works and studies in retail marketing of Apple Inc.
Chapter 4 provides an overview in to the theoretical framework and methodology that this research uses for studying retail marketing of Apple Inc. Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers.
Microsoft is a multinational computer technology corporation. This essay has been submitted by a student. This is not an example of the work written by professional essay writers.
A Case Study on the Marketing Plan and Strategy for Apple Inc. The Marketing Strategies of Apple, Inc. Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products.
It could also be a segmentation of people on the basis of behavior, culture and economic status.Download