Itc echoupal initiative

Since the introduction of e-Choupal services, farmers have seen a rise in their income levels because of a rise in yields, improvement in quality of output, and a fall in transaction costs.

However, the farmers were notable to gain the accurate knowledge regarding the weather, market prices of the agricultural commodities and the market demand for the product through the traditional method of informational flow. Awards ITC's e-Choupal has won numerous awards: This initiative, which has covered over 64, hectares, has Itc echoupal initiative multiplier impact and reaches out to around 70, farmers.

There is a strategic element to Itc echoupal initiative initiative. Singh, for example, prefers to sell his wares to the company at the Choupal Saagar, an ITC-supported hub that doubles up as a procurement and warehousing centre, besides a market for inputs like seeds and fertilizer.

These middlemen make up for the lack of infrastructure and fulfill critical jobs like cash disbursement, quantity aggregation and transportation. For Kishore, the results are evident.

Since the introduction of e-Choupal services, farmers have seen a rise in their income levels because of a rise in yields, improvement in quality of output, and a fall in transaction costs.

Further, a growth in rural incomes will also unleash the latent demand for industrial goods so necessary for the continued growth of the Indian economy. Principles of Effective Supply Chain ITC with its eChoupal Initiative has managed to improve the supply chain by eliminating cost inflation, protecting farmers from unfair prices and providing the correct price information and the market demand.

The Stockholm Challenge E-choupals are much more than internet kiosks. The company ITC was also providing other information regarding the crops such as the weather, market demand, prices and effective soil samples. The farmers were not required to be bound by a contract if theyuse the ITC eChoupal services for looking atthe market prices.

An innovative model Itc echoupal initiative with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.

This helps farmers improve the quality of their products, and helps in obtaining a better price. The Big Picture ITC's Agri Business Division, one of India's largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

Farmers can get real-time information despite their physical distance from the mandis. Proper training would be needed for educating the villagers and farmers about the advantage of eChoupal service…………….

The direct contact with the help of ITC eChoupal helped enabled the farmers in properly sowing, irrigating and harvesting which in return would leverage ITC for getting better quality agricultural products The above principles have caused effective supply chain among the farmers and helped in eliminating the cost inflation and generate better profits.

Another path-breaking initiative - the 'Choupal Pradarshan Khet', brings the benefits of agricultural best practices to small and marginal farmers.

Effects of e-Choupal[ edit ] ITC Limited has provided computers and Internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their produce with ITC Limited. This diversification allows him to sell his crop at an opportune time, unlike earlier in the man dis, where he had no direct access to market information or alternative sources of income, and was thus unable to exploit price trends.

August Learn how and when to remove this template message e-Choupal is an initiative of ITC Limiteda conglomerate in Indiato link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns.

The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative. On the anvil are plans to channelise other services related to micro-credit, health and education through the same 'e-Choupal' infrastructure.

The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.

Several alternative and innovative solutions - some of them expensive - are being deployed to overcome these challenges e. The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector.

Several alternative and innovative solutions - some of them expensive - are being deployed to overcome these challenges e. ITC is the first Indian company and the second in the world to win this prestigious award. Sanchalak pledged in front of the villagers for holding thestandards and not conducting unfair means which would benefit him.

Sanchalak would also provide information about the weather forecasts and the Mandi transaction through prints which are posted on the village noticeboard. Or have something to share?

The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

Online access enables farmers to obtain information on mandi prices, and good farming practices, and to place orders for agricultural inputs like seeds and fertilizers. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers.

ITC is the first Indian company and the second in the world to win this prestigious award. Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains.

The warehouse hub is managed by the same traditional middle-men, now called samyojaks, but with no exploitative power due to the reorganisation.

The system saves procurement costs for ITC Limited.ITC supply new products or services or expand into additional crops, such as onions and potatoes. Thus farmers are becoming a source of product innovation for ITC.

DEVELOPMENT BENEFIT The e-Choupal system gives farmers more control over their choices, a higher profit margin on their crops, and access to information that improves their productivity.

The ITC eChoupal Initiative Harvard Case Solution & Analysis

Itc Echoupal Initiative Overview – Key Issues of Case ITC is an Indian based company made up of many different divisions including tobacco, paperboard, retail, hospitality and food.

Supply chain of Soya bean after e-Choupal Initiative Pricing Previous day’s closing price used as benchmark price for next day Mandi prices communicated to sanchalak through e-Choupal portal Sanchalak inspects the sample, assesses quality and gives farmer a conditional quote and a note (name/village/quality tests/approx.

quantity/conditional 5/5(1). The e-choupal initiative—whereby a choupal is equipped with a computer and Internet connectivity—is the brainchild of a large agricultural processing company in India, the Indian Tobacco Company (ITC).

The e-Choupal initiative, among other facets of ITC’s multi-dimensional Integrated Rural Development Programme, isn’t just philanthropy. There is a strategic element to this initiative. ITC e-Choupal Started in the year Target Area so far 38, villages, kiosks, 9 states Wholly owned by ITCWhy it become a success?

Only initiative to attempt to combine Services and an Effective Business Model successfullyDesigned to address the issues such as

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